The firm initially revealed its plans to launch a proprietary NFT marketplace in 2021 amid the growing popularity of nonfungible tokens worldwide. According to Rakuten, the NFT marketplace also hosts a platform that allows intellectual property owners to create their own websites for issuing and selling NFTs.
Cointelegraph contacted the Rakuten team for further information on the development, and this story will be updated as more details become available.
With a population of over 126 million and a renowned pop culture that includes anime and manga, many people think that Japan has the ability to boost the adoption of blockchain assets such as crypto collectibles.
— TheCableIndex (@thecableindex) November 24, 2021
Related: 26% of crypto investors in Japan tried out NFTs: Survey
With the value of the NFT market continuing to rise, interest in these innovative assets is growing in Japan. In March 2021, the country’s local crypto exchange Coincheck debuted a dedicated NFT marketplace. In July, early cryptocurrency evangelist Mai Fujimoto, better known as “Miss Bitcoin,” teamed up with the blockchain gaming ecosystem Enjin to create an NFT charity program in Japan.